Jolda Druga – Latifi is a Tourism Development Consultant with expertise in digital marketing, destination management, and tourism growth strategies. She specializes in providing strategic guidance in tourism, hospitality, and marketing to both public and private entities, helping destinations drive growth and extroversion.

With a strong background in digital marketing, Jolda has a particular focus on content creation and social media management within the tourism industry. After earning her degree in International Relations & Diplomacy from the American College of Thessaloniki, she pursued a Master’s in Hospitality & Tourism Management. During this time, she gained hands-on experience in the hospitality sector, working in five-star hotels as a certified Guest Experience Expert (GEE) in Tourism, accredited by TUV Austria.

Her passion for combining tourism with new media led her to obtain a Professional Diploma in Digital Marketing & Social Media. She later worked in the digital advertising industry as a content marketing expert, managing content for successful digital marketing campaigns. Actively engaged in the latest trends in tourism digitalization, she regularly participates in educational meetings and conferences to stay at the forefront of industry developments.

Over the past four years, Jolda has collaborated with and advised more than 20 cities, hotels, municipalities, regions, and private companies on key aspects of tourism development, helping them enhance their market presence. She also maintains strong partnerships with tour operators and agencies in the Balkans, contributing to the region’s tourism growth.

In addition to her consultancy work, Jolda is an Adjunct Instructor at the American College of Thessaloniki, where she teaches Destination Management for the MS in Tourism & Hospitality Program, sharing her industry expertise with the next generation of tourism professionals.